Por que investir no Pinterest Ads?

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O que é o Pinterest Ads?

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O que é o Pinterest Ads?

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Como funciona o Pinterest Ads

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Como funciona o Pinterest Ads

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Como funciona o Pinterest Ads

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Como funciona o Pinterest Ads

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Como funciona o Pinterest Ads

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Para aprender mais sobre Pinterest Ads com a Chili, visite nosso blog

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Por que investir no Pinterest Ads?

Porque o Pinterest é uma das redes sociais mais usadas do mundo. Ela tem quase 500 milhões de usuários mensais, dos quais 38 milhões são brasileiros.

O que é o Pinterest Ads?

O Pinterest é uma rede social de imagens. Os usuários selecionam suas imagens favoritas subidas por outros usuários, organizações ou empresas que passam a fazer parte das coleções de interesses dos usuários.

O que é o Pinterest Ads?

As categorias de interesses dos pinners são variadas e permitem identificar tendências e preferências, uma dinâmica muito útil para o targeting de audiência e definição de buyer personas. O Pinterest Ads permite criar anúncios com imagens, texto e links dentro dela.

Como funciona o Pinterest Ads

Standard Pins 85% dos pinners dos Estados Unidos fazem compras baseados nos pins standard de marcas no Pinterest.

Como funciona o Pinterest Ads

Standard Pins Nele, se o usuário "pinnar" um anúncio, ele perde o texto do final que indica que se trata de um conteúdo promovido, permitindo a continuação do seu sentido publicitário por um tempo indefinido, sem custo nenhum e de forma orgânica.

Como funciona o Pinterest Ads

Carousel Ads O formato carousel (carrossel) é igual ao dos standard pins, só que ele permite incluir até cinco imagens em um post. Eles aparecem entre os pins orgânicos, assim como os Standard Pins

Como funciona o Pinterest Ads

Video Pins Segundo a própria plataforma, os pinners ficam 53% mais propensos a efetuar uma compra depois de terem assistido um Video Pin.

Como funciona o Pinterest Ads

Video Pins O anunciante pode escolher se quer que a reprodução automática do seu anúncio de vídeo inclua diretamente o som ligado ou desligado.

Como funciona o Pinterest Ads

Shopping Pins Se o seu objetivo é vender produtos online através da sua loja digital, os Shopping Ads são o formato ideal para você.

Como funciona o Pinterest Ads

Shopping Pins Ele permite subir diretamente à plataforma os catálogos dos seus produtos e transformá-los em pins prontos para serem mostrados aos seus potenciais clientes.

Como funciona o Pinterest Ads

Shopping Pins Os Shopping Pins são o espaço publicitário para eCommerce do Pinterest. Eles aparecem no feed dos usuários e incluem imagens e descrições dos produtos.

Por que investir no Pinterest Ads?

Os usuários do Pinterest têm demonstrado quase 50% mais de inclinação a conhecer novas marcas se os comparamos com os usuários de outras redes sociais.

Por que investir no Pinterest Ads?

Quase 90% dos pinners fizeram uma compra depois de ter visto um anúncio no Pinterest pelo menos uma vez

Por que investir no Pinterest Ads?

O caráter perdurável dos anúncios do Pinterest. Quando um usuário faz pin em um anúncio do Pinterest, ele gera uma cópia de si mesmo que vira um pin orgânico na coleção do usuário, permanecendo lá mesmo após o fim da campanha

Para aprender mais sobre Pinterest Ads com a Chili, visite nosso blog