O que é o GA4?

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GA Universal e GA4

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5 dicas para migrar para o GA4

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5 dicas para migrar para o GA4

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5 dicas para migrar para o GA4

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5 dicas para migrar para o GA4

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5 dicas para migrar para o GA4

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Reúna informações e já comece a transição!

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Para aprender mais sobre a GA4 com a Chili, visite nosso blog

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O que é o GA4?

É uma evolução do atual Google Analytics, pensada como o futuro das medições. Com nova interface ela muda algumas funcionalidades, como a modificação na forma como são captados dados e relatórios.

GA Universal e GA4

A principal diferença é o modo como a ferramenta faz a coleta de dados. Antes ela era baseada em sessões e agora passa a ser mensurada através de eventos. A configuração deixa a ferramenta menos complexa.

5 dicas para migrar para o GA4

Audite sua UA atual. Reúna as principais informações e configurações da sua propriedade e as salve em um documento para futuras consultas. Não se esqueça de informações como fuso horário, moeda, usuários, entre outros.

5 dicas para migrar para o GA4

Mapeie suas necessidades. Como temos integração de Site e Aplicativos no GA4, isso deve estar em mente na hora de migrar. Afinal, com o aplicativo, vários dados são acumulados e se perder pode ser fácil.

5 dicas para migrar para o GA4

Eventos, métricas e dimensões personalizadas. Depois da configuração da conta, vá para a mensuração. Liste os eventos do UA antes de recriá-los no GA4 e determine quais são relevantes para a empresa, para então migrá-los.

5 dicas para migrar para o GA4

Conversões e comércio eletrônico. Identifique quais ações de comércio eletrônico você está acompanhando e deseja manter. É recomendável uma nova implementação do GA4 para usar todos os benefícios do novo modelo.

5 dicas para migrar para o GA4

Vincule o GA4 a outras ferramentas Um dos maiores recursos do GA4 é a capacidade de vincular sua propriedade ao BigQuery, portanto verifique quais integrações você usa no UA e vincule as propriedades do GA4 a outras ferramentas.

Reúna informações e já comece a transição!

Não é possível importar os dados de histórico do UA pro GA4. Portanto, reúna o máximo de informações, cursos e posts que abordam o tema e faça a transição o quanto antes!

Para aprender mais sobre a GA4 com a Chili, visite nosso blog